HOFSTATT & OBEN OHNE Festival

Discover the innovative partnership between HOFSTATT Munich and the “OBEN OHNE” Festival — an exciting campaign that sets new standards in strategic cooperation marketing.

As an experienced brand agency, sl design® conceived and executed this successful collaboration to generate maximum attention, engagement, and brand visibility.

As part of the campaign, visitors were invited to participate in an interactive giveaway by simply scanning the QR code displayed on information screens and festival stage areas. The campaign video produced by sl design® for HOFSTATT created additional visibility and communicated the campaign message effectively to the audience.

In addition, on-site promotion teams actively engaged festival visitors and promoted the campaign directly at the event.

The customized campaign combined modern digital and print media with personal promotion — all developed and executed by sl design® brand agency from a single source.

The goal was to sustainably strengthen both the HOFSTATT brand and the “OBEN OHNE” Festival while generating high participation and strong audience interaction.

Experience how strategic cooperation marketing works in Munich.

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