“MIRA WORLD CUP”

That is the motto of the World Cup campaign conceived by sl design® Markenagentur for the MIRA Shopping Center.

The POS concept:

For the World Cup, visitors to the MIRA Shopping Center were invited into a dedicated public viewing area.

The unique World Cup arena – specially decorated in authentic World Cup style – became a major customer attraction during the 2018 FIFA World Cup. Visitors to the shopping center in northern Munich were able to watch all World Cup matches in comfortable World Cup lounges. The campaign was additionally supported by a table football tournament and enhanced with the exciting “Predict the Final” competition featuring attractive prizes.

The entire campaign was communicated across all relevant marketing channels, including advertisements, radio spots, flyers, posters, promotions, and social media activities.

Services & Media:

• Strategic concept development
• Campaign design
• POS concept development
• Radio spot production
• Interior design
• Media and reach communication
• Social media and PR

As lead agency, sl design® Markenagentur was responsible for the development of the complete POS concept, including communication, media, PR, and social media activities.

Website: www.mira-einkaufszentrum.de