CELEBRATE
X-DAYS

TASK:
Development of a cross-media Christmas campaign for HOFSTATT

STRATEGY:

HOFSTATT celebrates its 10th anniversary. To mark this milestone, we created a highly attention-grabbing campaign across all channels.

We celebrated with a 10-day countdown leading up to Christmas Eve. Every single day, visitors were surprised with new specials, promotions, events, and exclusive highlights.

But that was only the beginning: visitors were also immersed in a spectacular film projection throughout the entire arcade, including a reflective “X” installation as the central eye-catcher within the HOFSTATT.

The campaign motto was amplified through exclusive activations across all marketing channels:

• Reach communication
• POS marketing
• Media communication (film + radio)
• Dialogue marketing
• Ambient marketing
• Social media marketing
• and more

MEDIA IMPLEMENTATION:

• Campaign concept development
• Reach communication
• Image film production
• Radio commercials
• Transit advertising
• POS decoration
• PR activities
• Event planning & execution
• Social media
• Influencer marketing

sl design® Markenagentur acted as the lead agency, responsible for the complete development and execution of the entire Christmas campaign — including communication strategy, online and on-air activities (radio, movies, etc.), dialogue media, promotional equipment, production, and the development of all social media activities.

Website: HOFSTATT Website