MERRY
WISH
MAS

TASK:

Development of a cross-media X-MAS campaign for HOFSTATT.

STRATEGY:

HOFSTATT fulfills heartfelt wishes — which is why we created a highly attention-grabbing campaign across all communication channels.

As the campaign’s central feature, we designed a custom X-MAS wish tree placed in the center of the HOFSTATT.
At this interactive local touchpoint, visitors had the opportunity to send their personal Christmas wishes to the “Christkind” (Christmas Angel).

Using a dedicated iPad app, countless wishes were submitted digitally. Winners were selected from all entries, and their heartfelt wishes were fulfilled by the HOFSTATT.

The campaign was promoted extensively through OOH advertising, online marketing, and social media activities.

In addition, a magical X-MAS Market was created, giving Munich-based local brands the opportunity to present themselves within a specially designed Christmas area at the “HOFSTATT X-MAS MARKET”.

The campaign motto was activated across all marketing channels through exclusive promotions and experiences:

• Reach communication
• POS marketing
• Broadcast communication (radio & film)
• Dialogue marketing
• Ambient marketing
• Social media marketing
• …

MEDIA & ACTIVITIES:

• Campaign concept development
• High-reach communication
• Image video production
• Radio commercials
• Public transport advertising
• POS decoration
• PR activities
• Event planning & execution
• Social media campaigns
• Influencer marketing

sl design® brand agency acted as the lead agency responsible for the development and execution of the complete X-MAS campaign — including communication strategy, online and on-air activities (radio, movies, etc.), dialogue media, promotional equipment, production, and the creation of all social media activities.

Website: HOFSTATT