sl design® develops the intelligent AI Shopping Assistant for HOFSTATT Munich.

Your shopping date in Munich!

With the AI Shopping Assistant, sl design® takes the digital shopping experience at HOFSTATT to the next level. The intelligent assistant provides visitors with instant answers to their questions 24/7, making information available within seconds – quickly, intuitively, and without the need to search through the website.

The AI Assistant has been specifically trained on HOFSTATT’s content and is connected to all relevant information available on the platform. Visitors receive immediate answers about stores, restaurants, cafés, events, news, services, and navigation throughout the shopping destination. At the same time, the AI helps users discover brands, dining options, and experiences that match their individual interests. Its knowledge base includes the entire HOFSTATT website, including stores, interactive maps, events, news, and gastronomy.

Project Services

• Development of a custom AI Shopping Assistant
• Conversational UX strategy and concept
• Website and knowledge base integration
• AI training using all HOFSTATT content
• Integration of stores, restaurants, cafés, and services
• Integration of news, promotions, and events
• Interactive wayfinding and store locator
• Mobile-optimized chat interface
• Privacy-compliant implementation
• Continuous expansion of the AI knowledge base

Highlights

• 24/7 AI-powered shopping assistant
• Natural language conversations
• Instant navigation throughout HOFSTATT
• Information on stores, dining, news, and events
• Intelligent product and brand recommendations
• Smart visitor guidance
• Enhanced customer experience
• Future-proof AI technology for retail destinations

sl design® Brand Agency was responsible for the concept, design and development of the AI Shopping Assistant.

Website: www.hofstatt.info

HOFSTATT

Project Services

• Development of a custom AI Shopping Assistant
• Conversational User Experience (UX) strategy and design
• Website and knowledge base integration
• AI training using all HOFSTATT content
• Integration of stores, restaurants, cafés and services
• Integration of news, promotions and events
• Interactive wayfinding with store locator
• Mobile-optimized chat interface
• Privacy-compliant implementation
• Continuous expansion and optimization of the AI knowledge base

Technologies

• Artificial Intelligence (AI)
• Large Language Models (LLMs)
• Retrieval-Augmented Generation (RAG)
• Conversational AI
• Web Development
• API Integration
• Responsive Frontend Development
• Knowledge Base Management
• Prompt Engineering
• UX/UI Design