FRESH NEWNESS IN TAL

For the opening of EDEKA van Dungen at Tal 29 in Munich, sl design® Markenagentur developed a high-impact 360° opening campaign – from event concept and media communication to promotion, POS marketing and social media.
At the heart of the campaign was the engaging “Crack the Jackpot Safe” competition. To celebrate the opening, visitors had the chance to win a €1,000 EDEKA van Dungen shopping voucher by attempting to open the mysterious jackpot safe.
The campaign was consistently implemented across a wide range of communication channels and customer touchpoints. In addition to developing and designing the complete media campaign, sl design® created the POS concept, print advertisements, promotional materials and the complete equipment for the promotion teams.
From the initial creative concept through to implementation, the result was a highly visible and engaging opening campaign designed to put the new location in the spotlight and encourage customers to discover, participate and experience EDEKA van Dungen.
Services

Event Concept:

• Event concept development
• Opening event concept
• Planning of activation measures
• Event communication

Media Campaign:

• Communication concept
• Development and design of all media activities
• Campaign and communication design

POS Marketing:

• POS concept
• Competition concept “Crack the Jackpot Safe”
• POS communication
• In-store activation

Print:

• Advertising
• Flyers
• Print communication
• Campaign materials

Promotion:

• Promotion concept
• Planning of promotional activities
• Promotion communication

Promotional Equipment:

• Flyers
• XXL promotional bags
• Staff clothing
• Giveaways and campaign materials

Social Media:

• Social media concept
• Campaign content
• Social media communication
• Digital activation

sl design® Brandagency is responsible for the development and implementation of the entire opening concept.

Website: www.edeka.de