Startup Workshop Includes:
- Analysis
- Positioning
- Mission & Vision
- Naming / Claiming
- Development of Brand Values
Brand Workshop
For more than 20 years, sl design® Brand Agency Munich has been helping clients increase the success of their brands through strategic brand consulting and brand management. We support companies long-term in the areas of brand analysis, brand strategy, positioning, brand implementation, and brand controlling. Benefit from extensive expertise and years of experience in successful B2B, service, and B2C branding projects.
In close and collaborative cooperation with our clients, we develop strategies that make brands sustainable and future-proof. Our work is based on long-standing experience in strategic positioning and target-group-oriented communication that delivers impactful results.
Your Brand as an Emotional Guide
Brand consulting and positioning — from startups to long-established companies — is about clearly defining and effectively communicating a brand’s identity and values. Startups need strong positioning from the beginning to stand out from competitors and gain customer trust. Established companies often need to adapt their brand identity to changing markets and customer needs.
Our brand consulting helps you identify the right target audience, communicate the right message, and build a consistent brand presence through analysis, market research, strategy development, and creative execution.
The “Golden Circle”
The “Golden Circle” by Simon Sinek describes the communication concept adopted by successful brands. It explains why a brand does what it does and how it does it. Most companies know what they do — but not necessarily how or why they do it. In this model, the “Why?” becomes the central starting point, because emotionally inspiring brands begin their story with an inner motivation.
5 Pillars for Successful Branding:
With statistics and analyses, we create the necessary transparency for relevant brand decisions. This enables us to support you in making value-creating decisions for your brand.
Only when you understand what defines a brand can you establish a clear brand and communication strategy. This is an essential step — because not only we will ask about the core values of your brand, but consumers will as well. Often unconsciously, but every single day when deciding for or against your brand.
Brands are everyday guides. They shape opinions, influence perceptions, and steer consumer behavior. In successful brands, consumers recognize the characteristics and values they associate with themselves. Unique and distinctive brand identities and clear brand profiles are the foundation of every successful brand communication.
We give your brand the “profile” it needs for a clear and sustainable perception in the market.
We develop clear brand parameters and define precise market goals — enabling us to increase your brand value sustainably and globally. Through targeted strategies and the identification of core performance values, we help your brand clearly differentiate itself from the competition.
We develop the right brand identity for you — one that makes your brand unique and instantly recognizable. Through a distinctive BRANDFRAMING© approach with clearly defined reward signals for your relevant target audience, combined with a consistent design language across corporate, product, and packaging design, we create a unique personality for your brand, products, and services.
Overview of Your Brand Workshop Contents!
Overview of the Brand Workshop Modules!
Startup-Workshop
Our brand workshop for your startup company is essential for building a strong and distinctive brand. The workshop generally includes a range of services, including:
Analysis
An in-depth analysis of the target audience, competitors, and market conditions to develop a clear understanding of market dynamics.
Positioning
Definition of a unique positioning that demonstrates how your startup differentiates itself from competitors and the value it offers to customers.
Mission & Vision
Clearly defined company mission and vision that reflect the long-term goals and purpose of your startup.
Naming / Claiming
Development of a memorable company name as well as a compelling claim that strengthens the brand message.
Development of Brand Values
Definition of core values that form the foundation for company behavior, products, and customer interaction.Our startup brand workshop enables your company to build a coherent and impactful brand, create trust, and establish long-term relationships with your customers.
Duration
- 1 day of preparation
- 3-hour online workshop via Zoom
- 1 day of follow-up preparation
Brand-Workshop
The Brand Workshop Includes:
- Analysis
- Positioning
- Mission & Vision
- Naming / Claiming
- Development of Brand Values
- Development of Brand Architecture
- Brand Book
Our brand workshop gives you the opportunity to comprehensively analyze and develop your brand. During the workshop, we evaluate your current market position and target audience in detail. Together with you, we then develop the positioning of your brand, defined through clear unique selling propositions and value promises.
We also focus on the mission and vision of your brand to ensure that your company values and goals are communicated clearly and effectively. In addition, we support you in developing memorable names and claims that accurately represent your brand.
A central part of the workshop is the development of brand values that form the foundation of your brand. We help you create a coherent brand architecture that establishes the right balance between the corporate brand and product brands. Finally, we work together with you to create a brand book that serves as a guideline for consistent brand communication.
Our goal is to provide you with the tools to position your brand effectively and establish long-term success in the market.
The Contents of the Brand Workshop:
Analysis
An in-depth analysis of the target audience, competitors, and market conditions to develop a clear understanding of market dynamics.
Positioning
Definition of a unique positioning that demonstrates how your company differentiates itself from competitors and the value it offers to customers.
Mission & Vision
Clearly defined company mission and vision that reflect the long-term goals and purpose of your startup.
Naming / Claiming
Development of a memorable company name as well as a compelling claim that strengthens the brand message.
Development of Brand Values
Definition of core values that form the foundation for company behavior, products, and customer interaction.
Development of Brand Architecture
Creation of a well-structured brand architecture that defines how customers perceive your company and how it positions itself within the competitive landscape.
Development of a Brand Book
Together with you, we create a brand book that serves as a guideline for consistent brand communication.
Our brand workshop enables your company to build a coherent and impactful brand, create trust, and establish long-term relationships with your customers.
Duration
- 2 days of preparation
- 1-day on-site workshop
- 2 days of follow-up preparation
Brand-Framing
The Brand Framing Workshop Includes:
- Development of Brand DNA
- Development of Reward Signals
- Development of the Brand World
- Corporate Identity
- Corporate Design (Offline / Online)
- Brand Book
Our Brand Framing Workshop gives you the opportunity to develop and refine your brand DNA. Together, we create reward signals that make your brand unique and positively perceived by your customers.
We guide you through the development of your brand world, enabling you to communicate your brand message clearly and consistently. In addition, we work with you to develop your corporate identity and create an appealing corporate design for both offline and online communication.
The workshop is completed with the creation of a comprehensive brand book that serves as a guideline for your future marketing activities.
Our experienced team supports you in strengthening your brand and positioning it successfully in the market.
The Contents of the Brand Framing Workshop:
Development of Brand DNA
Strategic development of your brand DNA.
Development of Reward Signals
Creation of clear reward signals that make your brand unique and positively recognized by your customers.
Development of the Brand World
Strategic development of your brand world to communicate your brand message clearly and consistently.
Corporate Identity
Development of a distinctive brand identity that reflects the values and goals of your company.
Corporate Design (Offline / Online)
The development of your corporate design includes the visual appearance of your company, including logo, color palette, typography, and design guidelines.
Development of a Brand Book
Together with you, we create a brand book that serves as a guideline for consistent brand communication.
Our Brand Framing Workshop enables your company to build a coherent and impactful brand, create trust, and establish long-term relationships with your customers.
Duration
- 2 days of preparation
- 1-day on-site workshop
- 2 days of follow-up preparation